The Technology

Recreating the Savoy Ballroom from the late 30s is a challenge since it was demolished in 1958, all known interior photographs of the ballroom are in black and white, and they were all taken at different times spanning many decades. Photographs were usually focused on the dancers or musicians, and rarely featured the details of the ballroom itself. Quite a challenge! Luckily our team involves world-leading experts, who will be combining immersive design and technological approaches to do justice to the legendary ballroom and its legacy.

This is a summary of the work that is currently being done by our team of historians, led by Sharon Davis, Tiny Planets and Novelab, to recreate the building of the Savoy:

Layout documentation and reconstruction: using all the materials selected by the historic team (blueprints, floor plans, photographs…) and reverse calculating the properties of the lenses used to take the pictures (focal length, distance to subject…), we recreate the layout of the Savoy (walls, stairs, bandstand, dance floor, boxes…), the size and volumes (height, length, depth), and the position and shape of the ballroom’s interior, without texture, colours or details (it is called “gray boxing”). 

Camera calibration & details modeling: we then sort and accurately position the pictures on the layout created and modeling artists start adding details to the reconstruction (windows, doors, chairs, murals, lights, carpets…). 

Ambiance, materials, color palette and lighting: with direct feedbacks from the historic team, a team of lookdev and lighting artists then creates accurate color palettes, textures (ex roughness), materials and lighting, to recreate the look and ambiance of The Savoy Ballroom. The texturing phase is essential, as depending on the materials, the colors and the physical properties of each element, the light behaves differently when reaching their surfaces (ex a window versus a black curtain).

Audio: to recreate the unique acoustic of the Savoy, we are using the existing floor plans and the 3D models to simulate the acoustic response of the ballroom using real-time acoustic simulation and we use detailed individual sound sources and their behaviour to create a faithful, 3D and reactive soundscape and immerse the audience in the unique atmosphere of the Savoy.

This is now a video from our partner DVgroup, showing what can be achieved when blending reality and virtuality:

Video: Blending reality and virtuality to transport people back in the late 30s Savoy Ballroom.

In Welcome to the Savoy, spectators will move freely throughout a both virtual and tangible interactive world.

The experience uses virtual reality to augment a physical world made of real infrastructures, decors and live-action actors and uses physicality to augment a VR world, to recreate the experience and thrill of a night at the Savoy Ballroom.